Top Marketing Trends To Leverage

Top Marketing Trends For You To Leverage

1. Short-form videos are all the buzz

Short-form video stands out as the reigning champion among marketers, as one-third actively incorporate it into their strategies. Beyond its popularity, this format boasts exceptional effectiveness and the highest return on investment.

Moreover, in the coming year, short-form video is poised to experience the most substantial surge among all trends, with marketers intending to channel more investments into it than any other trend.

Looking ahead, an impressive 90% of marketers currently utilizing short-form video intend to either increase or sustain their investments in the upcoming year. Additionally, a remarkable 21% of marketers plan to embrace short-form video for the first time in 2023, marking the trend’s highest adoption rate among all the trends.

2. Don’t count out influencers just yet

Today, influencer marketing is actively used by over a quarter of marketers and is ranked as the second-highest ROI-generating trend. What’s even more exciting is its seamless integration with short-form video, allowing marketers to tap into the dual prowess of these high-ROI strategies.

In 2023, influencer marketing is aimed for a remarkable growth, with 17% of marketers preparing to venture into it for the first time, securing the second-highest adoption rate among trends. Furthermore, it takes the runner-up position as the trend most likely to receive increased investments from marketers next year, with an impressive 89% of existing users planning to boost or maintain their allocations.

Influencer Marketing

3. Create memorable customer experiences

Customers want a personalized, bespoke experience that directly addresses their unique requirements. It’s important for marketers to change their perspective away from solely campaign-centric approaches because customers engage with brands across multiple methods and channels.

Marketers should delve into the intricacies of individual interactions within the customer’s entire journey, emphasizing the creation of a holistic experience rather than isolated, point-in-time campaigns. One effective method for gaining a deeper understanding of user experiences is by crafting a customer journey map. This visual representation provides insights into how a customer behaves, thinks, and feels throughout the buying process, serving as a valuable tool for crafting a unified and seamless experience.

4. The key to customer satisfaction through user experience.

From products to services, and the entire customer journey; user experience is the one common factor. User experience is the essence of how individuals perceive their interactions with a system. A well-crafted UX design ensures a positive encounter that not only meets user needs but also fosters loyalty to the product or brand.

Your website stands as a cornerstone of your marketing efforts, and a stellar UX can be the game-changer in turning casual visitors into loyal customers. When envisioning your site, prioritize simplicity in layout, incorporate user-friendly navigation, and avoid overwhelming users with an information overload on the main landing pages. Furthermore, optimizing your website for mobile is paramount, given that over half of global users rely on their smartphones for web browsing.

5. A Shift in Spending Patterns: How Consumers and Companies are Adapting

According to a study done by Campo, there is going to be a huge shift in customers’ spending behavior. In the midst of uncertain times, customers are going to become more conscious spenders with an emphasis on purchases that provide both significant impact and utility, all while ensuring convenience. This shift in consumer behavior calls for a responsive approach from marketing leaders, who must adapt to meet consumers at this new intersection. The stakes are higher than ever, demanding that marketing efforts deliver tangible value in a landscape where buyers are becoming increasingly discerning.

6. The future is AR & VR

Companies are in a perpetual race to future-proof themselves, and a significant part of this up-hill battle is embracing cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR) to optimize the customer experience. Undoubtedly, Meta kicked off the trend in early 2021 by unveiling the metaverse. This catapulted the need for marketers to incorporate hybrid and mixed-reality experiences. Virtual Reality (VR) marketing is a compelling facet of this transformation, empowering brands to showcase their products and services through immersive, simulated, and lifelike experiences.

While augmented reality (AR) techniques have already been harnessed successfully by brands like Shopify with its VR capabilities and Amazon’s “try now” feature, there’s still a relatively uncharted territory in designing fully immersive virtual reality experiences that necessitate the use of VR headsets. 

Features such as virtual try-ons and branded Instagram filters will undoubtedly continue to shape the marketing landscape. However, the upcoming year is set to witness a proliferation of even more innovative VR marketing strategies taking center stage, promising a whole new dimension of consumer engagement.


7. Branded Direct Messaging

While sliding into dms is not the best way to improve your customer satisfaction, there has been a trend of using social media DMs for customer service. About 29% of marketers across the globe vehemently defend and vouch for it. Ranking third in terms of ROI among marketing trends, the use of this strategy is poised for growth in 2023, with 15% of marketers gearing up to explore it for the first time. Furthermore, an impressive 87% of marketers already utilizing social media direct messages for customer service intend to ramp up or sustain their investments in 2023.

The trajectory of this trend is strongly intertwined with the evolution of social media platforms, such as Instagram, X, and Facebook, which are continuously enhancing their e-commerce capabilities. As a result, the role of providing customer service through direct messages is set to become even more integral in the foreseeable future.

In a customer survey conducted by Hubspot, they found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months.

Leveraging social media shopping tools is a trend that seamlessly complements the practice of offering support through direct messages. Notably, nearly 30% of Gen Z and Millennials have made a purchase via social media within the past three months. This convergence of trends underscores the growing significance of integrating e-commerce and responsive customer service through social platforms.

8. The continuous growth of AI

In a recent study conducted by Razorfish, a striking three-quarters of marketers were found to underutilize behavioral data for the purpose of online ad targeting. However, there’s a silver lining on the horizon, as new technology is on the cusp of making this valuable data more accessible and cost-effective for small businesses.

Artificial Intelligence (AI) is poised to usher in a transformative era across various industries in the coming years. Within the realm of marketing, professionals are harnessing AI methodologies like data modeling, algorithms, and machine learning to gain deeper insights into their target audience. This data serves as a powerful tool, empowering marketers to streamline their expenditures, personalize content, and tailor the customer experience.


9. Emphasis on customer privacy

Among recent controversies regarding privacy and security, many reputable companies are developing new systems to ensure customers feel secure when providing their personal information. While identity theft and data breaches have always existed, the rise in cyberattacks has consumers realizing just how vulnerable their data is.

While this isn’t exactly a marketing technique, increased data security allows customers to sign up for services, demos, white papers, etc., without worrying about data leaks or identity theft. If generating qualified leads is your marketing goal for 2023, you may want to look into upgrading your privacy software

10. Prioritizing retention over new lead acquisition

When it comes to modern business strategy, prioritizing customer retention over relentless lead acquisition has emerged as a paramount focus. The key lies in fostering long-lasting relationships with existing clients, ensuring they not only stay but become enthusiastic advocates who refer the business to others. The fundamental principle is clear: clients are more inclined to stay and refer to others when they perceive that a business genuinely comprehends their needs and preferences.

One pivotal tool in achieving this objective is the judicious use of marketing technology, particularly Customer Relationship Management (CRM) systems. A well-implemented CRM system empowers businesses to systematically collect, organize, and utilize valuable customer data. By doing so, they can tailor their services, communication, and overall approach to each individual client. This level of personalization goes a long way in demonstrating that the business is keenly attuned to the unique requirements of its clientele, building trust and loyalty.

Moreover, optimizing marketing tech not only enables personalized interactions but also ensures scalability. As businesses grow, the CRM system can efficiently adapt, extending its positive impact across a broader customer base. In essence, by embracing customer-centricity and employing tech solutions like CRM, businesses can elevate their retention rates, bolster client advocacy, and achieve sustainable growth through existing, satisfied customers.


It is important to note that while these trends can help your business, you should also follow the basics of marketing to ensure that all your goals and campaigns align. Every single year there are new trends and changes, and it can be difficult to keep up with all of them. You need to choose the trend and strategy that is right for your business. The landscape of digital marketing is ever-evolving and ripe with opportunities. Short-form videos engage, mobile-responsive web design beckons, and crafting authentic content shines as a beacon of connection. Social media direct messages redefine customer support, while SEO, mobile messaging, influencer marketing, and direct sales through social apps deepen the tapestry. Thoroughly understanding your target demographic can help you maximize the results from these trends. At the end of the day, your customers are your business, and it is important to use these trends to improve relations, thereby, improving your business. 

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